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iPhone apps that stream video began showing up in the App Store more than a year ago, but aside from a few live sports apps (like the awesome MLB.com), the quality of general-interest video streaming apps for the iPhone hasn’t been great.

More people own smartphones and other advanced mobile devices (such as e-book readers and tablet PCs), and they want to watch video on those devices. Wireless networks are getting faster and more reliable, and the launch of Apple’s iPad certainly added to the excitement around watching videos in the kitchen or on the bus or wherever.

Announced at CTIA in March, the service will run as a $10-a-month app on iPhone, Android, and BlackBerry phones, and will be available from all major U.S. wireless networks.FLO TV uses its own wireless network (not a 3G network) with its own wireless spectrum to distribute video.

There’s no FLO TV chip in the iPhone, but FLO TV is working with an accessories company called Mophie to put the chip in a sleeve (called the Juice Pack TV) for the iPhone and the iPod Touch that will catch the signal for the device.

But to get a decent selection of video, you’ll have to buy one of MobiTV’s one-, three-, or six-month packages (priced at $10, $25, and $45, respectively), which feature 8 channels of live TV and more than 30 channels of on-demand content. As Android continues to gain steam, you can expect to see a similar MobiTV app in the Android Market.

You can find MobiTV on phones from AT&T, Verizon Wireless, Sprint, T-Mobile, and several smaller, regional networks such as Alltel. In some cases, MobiTV is branded something else, like “Sprint TV”; in others, the service shows up on the phone under the MobiTV brand. streaming video app for the iPad, and the app has been very popular; but the company is reticent about releasing an app that puts its Watch Instantly service on the iPhone–or on any other phone.

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