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Sony’s restructuring and cost cuts are paying off, with the company starting to rediscover its competitive edge. Once criticized for its sprawling businesses that seemed out of sync with each other, the company’s units are now collaborating more effectively under the helm of Chief Executive Howard Stringer.

Sales of TVs, Dell inspiron 5150 battery , games and PCs have been solid. Last month, mobile phone maker Sony Ericsson posted its first quarterly profit in nearly two years, boosted by gains from high-end devices such as smartphones. Bert Nordberg, CEO of the joint venture between LM Ericsson and Sony, said new devices including the smartphones Xperia X10 and Vivaz, which began shipping at the end of the first quarter, had been “well received” by the market.

ANALYST TAKE: Koto Ezawa, an analyst at Citigroup Global Markets Japan, has a “hold” rating on Sony shares. While its core network businesses are on the right track, its profit recovery may underwhelm the market’s “elevated” expectations, he said in a recent report.

Still, analysts applaud Sony’s ongoing transformation.”We continue to view Sony’s brand and global marketing muscle as its trump cards,” Ezawa said. “The leadership of the management team and the speed of decision-making have also been outstanding lately.”

WHAT’S AHEAD: Sony, along with rivals like Samsung Electronics Co. and Panasonic Corp., is making big bets on 3-D. It plans to take the offensive this year with releases of 3-D compatible “Bravia” LCD TVs, Blu-ray disc players, personal computers and digital cameras. The company said it hopes that 10 percent of the 25 million TVs it aims to sell this year will be 3-D.

Sony hopes to distance itself from rivals with its rich collection of content through its Sony Pictures and Sony Music units. It has teamed up with ESPN to film sports events in 3-D, and it recently announced a joint venture with Discovery Communications and Imax Corp. to establish the world’s first 3-D television channel.

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Sony is introducing two new in-car multimedia AV receivers, the Xplod? XAV-70BT and XAV-60, bringing consumers the most innovative entertainment solutions to match digital lifestyles.Detailed care is taken to completely separate the signal circuit and power supply for video and audio to eliminate signal interference.

Renowned for excellent picture quality in many of its products, Sony has applied its expertise in quality video to car entertainment as well as strong audio processing horsepower including Center Speaker Organizer (CSO), which aims to create a virtual 5.1 channel surround sound experience from stereo sources.

Also used in WALKMAN digital media players and VAIO computers, Sony’s proprietary 12 tone analysis technology automatically sorts music into different types of moods allowing a choice of ‘mood channels’ from a music library.reating music selections has never been easier than with the ZAPPIN? and SensMe? features, exclusive from Sony.

They also sport a full-speed USB port, which provides the convenience and freedom to connect with almost any digital music player such as an iPod, iPhone, WALKMAN? or a USB memory drive. For mobile phone wireless music stream and hands-free phone calls, the XAV-70BT additionally has an integrated Bluetooth? feature.

One touch of the ‘ZAP’ button begins scanning and playing highlight clips of a music collection, allowing users to catch the song that feels just right. Another way to play music for the right mood is by making a selection in the ‘SensMe channels’ or the ‘SensMe mood’. Channels such as Freeway, Morning Commute, or Midnight Cruise reflecting specific driving moods have been added to the Sony Xplod car stereo range.

With the XAV-70BT and XAV-60, users can choose from a total of 21 different moods in the SensMe channels. In addition, play lists can be customised by selecting a zone or area in the SensMe mood interface where music tracks are interspersed graphically in an axis of selectable combinations of mood, type, style and time.

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Sony will start selling its new rechargeable battery

Sony will go on sale April 20 by MH rechargeable battery “CycleEnergy” of new products. In addition to 5 batteries like VGP-BPS9 ,Sony VGP-BPS9/s , and battery 7, there was, and shipping groups, a total of 13 species. Prices are also cheaper than the original 30% -40%.

Two types of rechargeable batteries , a charge for the life of regular alkaline batteries like VGP-BPS8 , the equivalent of 1.5 times, and other regular alkaline batteries 3 times. To recharge the battery is equivalent to 1.5 times the regular batteries, battery charger 2 to the expected price plus 5th yen 1300 (about 96.73 yuan).