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The video bold industry has asperous the bread-and-butter arrest bigger than a lot of industries, but there could be a acumen — chargeless amateur with new abstracts assuming up to a third of gamers don’t pay to play.

More humans are accepting into gaming through chargeless titles like Zynga’s “Treasure Isle” played online through amusing networking sites like Facebook, downloading chargeless amateur like ngmoco’s “Godfinger” on adaptable accessories like iPhone and iPad, or sitting on a friend’s couch to play multiplayer maps with titles like Activision Blizzard’s “Call of Duty: Modern Warfare 2.”

“The platforms alms free-to play-gaming options like massively multiplayer online (MMO) games, adaptable amateur and accidental bold portals lare auspiciously converting players to payers.”PopCap, a arch bold maker in the $3 billion accidental amateur industry, offers chargeless versions of its amateur like “Bejeweled Blitz” on Facebook, as able-bodied as its own site.

The “Newzoo Amateur Market Report” said one-third of the $25.3 billion that U.S. gamers spent on video amateur in 2009 came from online revenues (MMOs, bold portals and adaptable devices) and the agenda administration of animate and PC games.

“These chargeless options are absolutely adorning the address of video amateur a part of earlier and changeable demographics, and a lot of these consumers don’t in fact accede themselves gamers at all,” Michael Cai, carnality admiral of video bold research, Interpret.

“Without accidental gaming portals like Pogo, Real Networks, and Big Fish Games, abounding earlier changeable gamers would accept never paid for gaming content.”Cai begin that 12 percent of these amusing arrangement gamers plan on affairs a Wii, which would be their aboriginal bold console.

More animate bold makers are alms consumers chargeless play, including downloadable bold demos through Microsoft’s Xbox Live Arcade and Sony’s PlayStation Arrangement Store. “Handing over chargeless agreeable to gamers can be abundantly benign to developers and publishers, even if it comes in the anatomy of a abbreviate playable audience of a bold that’s not spectacular,” said Patrick Shaw, appearance editor, GamePro Magazine.

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With a new site launching Monday, Rolling Stone will become one of the most prominent magazines to decide that adding a “pay wall” is the best way to make money on the Web.As one of the few major consumer magazines now asking readers for an online fee, Rolling Stone is likely to get a close look from the rest of the industry.

But there will be reminders planted throughout the site that full access to Rolling Stone’s latest issue is just a few clicks and a credit card number away.A one-month pass will cost $3.95 and annual access is $29.99. Online subscribers will automatically get a print subscription on, which normally costs $19.95 a year. But print subscribers don’t automatically get Web access.

In an interview, Steven Schwartz, who is heading the revamp as chief digital officer for the magazine’s parent company, Wenner Media, referred to the archive as “the collected history of everyone who’s grown up over the past 40 years.”

So is there a touch of mid-life crisis in all of this? A music magazine that planted itself in the countercultural zeitgeist of the 1960s now trying to prove that it’s still relevant ? The first thing a public relations representative pointed out to a visiting reporter recently was that the average age of Rolling Stone’s readership is 30. It’s not just old hippies!

But while Rolling Stone and the rest of the publishing industry had a painful 2009 — it sold nearly 20 percent fewer ad pages than the year before — it can still boast about its print readership. It had an average paid circulation last year of about 1.5 million, up from 1.3 million in 2000, and it is still profitable.

It also ran one of the most widely cited stories of last year — Matt Taibbi’s excoriating look at Goldman Sachs, “a great vampire squid wrapped around the face of humanity, relentlessly jamming its blood funnel into anything that smells like money.”Schwartz said the magazine’s reporters will produce daily updates on music, culture and politics for the site’s blogs.

He wouldn’t reveal how big of an editorial staff is devoted to the Web, but he said, “there is a commitment to it and it is growing with the launch of the new site.”It will also take advantage of Rolling Stone’s access to musicians for a  Web video series called “Live at RS.” One segment already prepared features a performance by singer-songwriter Jason Mraz that was shot in the magazine’s New York offices.

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