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Barnes sell Nook at Best Buy

Barnes & Noble Inc will sell its Nook electronic-book reader at Best Buy Co Inc, expanding distribution as it faces growing competition with the entry of Apple Inc’s iPad.The exclusive deal calls for Best Buy to also include Barnes & Noble’s BN eReader software Lenovo thinkpad r61 battery on some of the personal computers and smartphones it sells. Currently, the Nook is available at Barnes & Noble’s website and 723 bookstores.

Souers, who maintained his sell recommendation on the stock but raised his price target to $19, said that the sale of the eReader software was the more important part of the deal because it would spur sales of Lenovo v200 battery by increasing the number of devices on which Barnes & Noble’s e-bookstore is available.

Best Buy is working to differentiate itself from the likes of Amazon and Wal-Mart Stores Inc, and the Nook deal helps set it apart in a fast-growing electronics segment.Barnes & Noble and Amazon don’t provide sales figures for their e-readers, but each claims its device is enjoying robust sales.”It’s an important category for Best Buy,” said Ross Rubin, an executive director of industry analysis at research firm NPD Group.

“Best Buy definitely wants to establish itself as a destination for new technologies Lenovo 3000 y410 battery .”Apple said last week that it had sold about 450,000 iPads in its first few days.In a research note on Monday, Goldman Sachs forecast that U.S. sales of e-books would rise by 47 percent per year to reach $3.2 billion by 2015, or 12.8 percent of total book sales, up from 3 percent this year. Goldman expects physical book sales to slip 1 percent per year over that period.

Goldman also forecast that Apple’s share of the e-book market would jump to 33 percent in 2015 from 10 percent this year, while Amazon’s market share would fall to 28 percent from 50 percent. Barnes & Noble is expected to snag 15 percent of e-book sales in five years, up from 5 percent in 2010. “This partnership provides them (Barnes & Noble) with an additional distribution channel on thinkpad t61 battery , which is critical to driving sales of the Nook,” said Michael Souers, an analyst with Standard & Poor’s Equity Research.

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